The 2018 Ethnographers in Business (EPIC) conference met in Honolulu from October 9-12. Professor Scott Robertson served as co-chair, along with Dawn Nafus from Intel and Tye Rattenbury from Salesforce, and host for the conference which attracted approximately 600 attendees. EPIC was sponsored by several high-tech companies, including Spotify and IBM (platinum sponsors); Facebook, Ipsos and Nissan (gold sponsors); and Convo, Dscout, Gemic, Google, Intel, Mozilla, Multilingual Connections, Red, Salesforce, Steelcase, Stripe, and Uber (silver sponsors).
About EPIC: “EPIC people work to ensure that innovation, strategies, processes and products address business opportunities that are anchored in what matters to people in their everyday lives today and over time. EPIC people draw on tools and resources from the social sciences and humanities as well as Design Thinking, Agile, Lean Start-up and other approaches to realize value for corporations from understanding people and their practices.”